Tuesday, January 17, 2006
MEATRIX 2 TRAILER MAKES ONLINE DEBUT
Video will show the hideous facts about industrial dairy operations.
NEW YORK — An online trailer for the upcoming animated film The Meatrix 2: Revolting debuts today at http://www.themeatrix2.com . At long last, fans of the original Meatrix and the public at-large can view the trailer to the long-awaited sequel to the Internet’s most popular animated advocacy film. The 20-second series of clips offers glimpses of the ramped-up action, romance and manure that are promised in this next Meatrix installment, slated for release in mid-March.
The Meatrix 2 mirrors the first film’s successful combination of movie parody ( The Matrix ), cutting-edge Web animation and consumer education regarding the detrimental effects of factory farming. The topic this time is dairy farming.
“Already, people from the U.S., Brazil, Australia, India, Canada, the U.K. and other countries have contacted us since we announced the sequel — the buzz has been amazing,” said Diane Hatz, senior program director of Sustainable Table and executive director of the film. “The film uses innovative Web animation technology and pop culture to enable a broad range of people to grasp the dangers associated with factory dairy farming and the choices they have as consumers.”
The Meatrix 2 Flash animation stars our favorite farm heroes, the young-pig, Leo, the trench coat-clad cow, Moopheus ( http://www.myspace.com/moopheus ), and the sultry poultry fighter, Chickity. The Meatrix 2 brings the trio on a new adventure when Leo is taken to a factory dairy farm where he learns the ugly truth about how the animals are raised, what they eat, and their horrendous living conditions. To get the behind-the-scenes scoop and back story on the making of Meatrix 2, visit http://www.themeatrix.com/blog.
Visitors to the site will also be able to sign up to receive the film delivered directly to their inboxes upon release. Additionally, the Web site that houses the film will soon offer a host of resources to teach viewers about the dark side of the factory dairy farm industry and offer tools to get involved in the sustainable dairy movement. The site will also promote the Eat Well Guide — an online directory of sustainably raised meat, poultry, dairy and eggs from sustainable farms, stores and restaurants in the U.S. and Canada .
The Meatrix 2: Revolting was produced by Sustainable Table (http://www.sustainabletable.org) and Free Range Studios (http://www.freerangestudios.com). Sustainable Table is a consumer campaign launched to help fill the gaps in the sustainable food movement, and to help direct consumers to the leading organizations working on the issue. Free Range Studios offers top-quality design and Flash animation services to companies and organizations whose vision goes beyond turning the world into a strip mall.
The Meatrix was a 2005 Webby Award winner, and has enjoyed a tremendous amount of success on the independent film festival circuit. In November 2004, the film won Best Documentary Short at the Fourteenth Annual Environment Media Association Awards (EMAs) in Los Angeles . It also has received awards from the Annecy International Animated Film Festival, the Gynwood Foundation, and Media Rights’ Media That Matters Film Festival.
Graphics are available http://www.themeatrix2.com/graphics.html